An update on this update is here.
Message in a Bottle is the name of Luca Turin’s new column which will be published by Style.com Arabia. The column is bi-monthly and started in August 2013.

Luca Turin, Perfume Critic AKA The Emperor of Scent
Photo: Chris Clunn via Style.com
Full Interview – Arabia.Style.com
Further Reading
Luca Turin – Style.com interview by Caterina Minthe
The Quantum Unicorn Accord
The Quantum Coffee Accord
The Secret of Scent by Luca Turin
BBC News – ‘Quantum smell’ idea gains ground
Paris Review Emily Gould reacts to Perfumes: The A-Z Guide
Luca Turin and Tania Sanchez – interview and love story by Simone from Mais Que Perfume.
The Emperor of Scent by Chandler Burr reviewed by Portia Turbo
Perfumes: The A-Z Guide by Luca Turin and Tania Sanchez
Molecular Vibration-Sensing Component in Human Olfaction Public Library of Science
Smell Theory round-up by Rose Gray – see ODOU magazine . In the first issue of ODOU magazine Rose Gray articulates the various theories of smell including Vibration Theory, Odotype Theory, Lock and Key Theory and several other historical and current theories.
Message in a Bottle
Column I
Column II
Column III
Column IV
Column V
Column VI
December 2013 – Luca Turin update No. 2
He’s lucky he didn’t name it “Chemist in the Bottle” or I would fight for the rights to this name I created.
Lol Lucas! The name is from a famous quote of his. But yes he is lucky. I would imagine that one day he will be reviewing your creations. In the meantime we have your bottle, his bottle and about 1330 actual bottles P.A. to enjoy (or not).
I associate “Message in a Bottle” only with a song đ
Maybe, or maybe not, that’s a thing nobody knows now.
Sting! Sending out an SOS. Luca has sent out a few SOS’s about the state of perfumery or more specifically the perfume industry. I think perfume is a message in a bottle.
That’s good news. I heard he’s starting to do reviews again.
Am excited. He paved the way for many of us writing now.
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