The Art and Olfaction Awards
April 25th, 2014 at The Goethe Institut, Los Angeles
2014 brought us a new award model for independent and artisan perfumers called The Art and Olfaction Awards. These awards were established to:
celebrate creativity, innovation and excellence in global independent and artisan perfumery.
– The Art and Olfaction Awards
There were two categories; Independent and Artisan, with two awards for each category.
The awards went to:
ASHOKA, by Neela Vermeire Creations
Created by Neela Vermeire and Bertrand Duchaufour
Here is The Fragrant Man’s review of Ashoka; Fig in a Floral Forest, as well as links to the following reviews:
Kafka – feels like a mother’s loving caress
Chemist in The Bottle – 14 hours of Ashoka
CaFleureBon – Mark Behnke says Ashoka is better than those three earlier fragrances. A lovely journey.
Bois de Jasmin – Patricia Thomas thinks powerful and vivid opening… quiet and contemplative drydown.
Olfactoria’s Travels – Ashoka makes me feel calm and contented, patient and kind. Letting go of resentments, envy, anger, hatred and sorrow is not easy, I feel Ashoka is the kind of perfume that encourages me to do just that. To let go of the negative and focus on the good in my life. It sounds like a tall order for a mere perfume, but we all know of the power a scent can have over us.
The Non-Blonde – the new fragrance doesn’t open a window into a colorful outside world as much as it places a mirror in front of you and allows you to reflect on all that’s good and of the incredible gifts that are all around. As far as I’m concerned, Neela Vermeire’s Ashoka is one such gift.
Val, The Cookie Queen on Australian Perfume Junkies – a fulfillment…
KÖNIG, by YOSH
Created by Yosh Han and Olivia Jan
CALLING ALL ANGELS, by April Aromatics
Created by Tanja Bochnig
JOHN FRUM, by Aether Arts Perfumes
Created by Amber Jobin
Facebook photos of the event are here
The list of the Artisan Finalists is here.
The list of Independent Finalists is here.
The Art and Olfaction Awards are organised by The Insitute of Art and Olfaction in Los Angeles. I spoke with the founder of the institute, Saskia Wilson-Brown…
The Art and Olfaction Awards are not intended to compete or replace other awards. I come from a film background, and in the film world people submit to many different festivals or awards. We are applying that model to perfumery, so are not trying to be exclusive or competitive with other awards and events. We’re creating a space devoted to independent and artisan perfumers.
The Institute of Art and Olfaction
Last year there was a lengthy discussion in the comments on Kafkaesque about the FiFi awards. By Jove there were a lot of opinions everywhere about the FiFi award received by By Kilian. There was even a discussion about setting up another series of awards which was cognisant of the differences between niche, indie and artisan categories within the perfume industry. Thankfully this has now happened.
Definitions of Indie and Artisan for the purposes of these awards are here. The awards cleverly transcend any natural vs synthetic categories and gender perceptions of perfume by defining the entrants by business type rather than by type of perfume.
The judges this time around for The Art and Olfaction Awards were:
Marcos Lutyens – Artist
Brent Leonesio – Perfumer
James McHugh – Historian
Sherri Sebastian – Perfumer
Ashley Eden Kessler – Perfumer
Daniel Krasofski – Natural Perfumer
Hank Jenkins – The Plant Provocateur
Carlos Alvarez – Scent Bar / LuckyScent.com
Laura Johnson – Scent Bar / LuckyScent.com
Rachel Sondag – Scent Bar / LuckyScent.com
Steven Gontarski Scent Bar / LuckyScent.com
Koan Jeff Baysa – Institute of Art and Olfaction
Yvettra Grantham – Scent Bar / LuckyScent.com
Final Round Judges
Mandy Aftel – Perfumer
Luca Turin – Perfume Critic
Stefan Sagmeister – Designer
Sarah Horowitz-Thran – Perfumer
Christophe Laudamiel – Perfumer
The judges looked for an X factor as well as technical skill, first impressions, dry down performance and the ability of the perfume to be memorable.
The awards were produced in partnership and with the support of:
The Fragrant Man
The Standard Hotel
The Miniature Perfume Shoppe
Art and Olfaction Awards – website
Thanks Jordan for the update. how cool is the whole shebang?
Bangin’! They are totally organised after recoginising an important gap. Great to see this kind of action. How cool? Totally!