Make Perfume not War
The Story of The Noble Rose
Fields of rose bushes have replaced some opium growing areas in Afghanistan. The petals are handpicked and distilled into rose oils and absolutes for the world markets.
There is one fragrance company that has placed the Afghan Rose on the new ingredient shelf – The 7 Virtues Beauty Inc – and so far, only one perfume has been released from this rose source.
Noble Rose of Afghanistan was signed by Canadian perfumer Susanne Langmuir in 2010. This company is owned by Barb Stegemann, the same person who dreamt up the concept of an export path for the harvest conversion. Stegemann was considering the consequences of war and peace, and her considerations became reality after investment through the TV program Dragons’ Den where she found her investor and business partner, W. Brett Wilson.
Stegemann sources her rose oil from Abdullah Arsala who owns Gulestan Essential Oils based in Jalalabad, Afghanistan. Abdullah also grows orange blossoms and distills them into essential oils for The 7 Virtues Afghanistan Orange Blossom Eau de Parfum.
These essential oils travel to market on what Stegemann says is the most dangerous highway in the world.
The 7 Virtues pays $10,000 USD per litre of rose oil to the Afghan supplier, Abdullah Arsala and the farmers.
There are 178 hand picked rose petals in every bottle of The 7 Virtues Noble Rose of Afghanistan. Viewers of Name This – a show on History TV – chose the name of the fragrance, naming it Noble Rose to honour soldiers, and to reference the rose farmers who no longer grow poppies.
Afghan Rose, Carnation, Clove, Peppercorn
This spicy rose, Noble Rose of Afghanistan is available from The 7 Virtues.
International shipping rates are available via email.
Samples from The Perfumed Court start at $US4.95 / 1 ml to $US36.95 / 8ml.
Slideshow Images via Pashtun Forum
Further Reading & Viewing
Noble Rose – review by Hannah JV
Afghanistan Orange Blossom – review by Feral Jasmine
Afghanistan Orange Blossom – review by Hannah JV
Gathering the Ingredients for a Love Story
Elements New York
Barb Stegemann on Dragons’ Den
Naming the Fragrance
The 7 Virtues Review at Cafleurebon
Oil on Canvas $3,600 – Alhoush, House of Arab Art and Design