Make Perfume Not War

Pashtun People, Afghanistan

Pashtun People, Afghanistan 2007, Oil on canvas.
Artist: Durar Bacri, Palestine.

Make Perfume not War
The Story of The Noble Rose

Fields of rose bushes have replaced some opium growing areas in Afghanistan. The petals are handpicked and distilled into rose oils and absolutes for the world markets.

Jalalabad, Nangarhar. Photo: Sandra Calligaro

Jalalabad, Nangarhar, Afghanistan. Photo: Sandra Calligaro

There is one fragrance company that has placed the Afghan Rose on the new ingredient shelf – The 7 Virtues Beauty Inc – and so far, only one perfume has been released from this rose source.

Noble Rose of Afghanistan was signed by Canadian perfumer Susanne Langmuir in 2010. This company is owned by Barb Stegemann, the same person who dreamt up the concept of an export path for the harvest conversion. Stegemann was considering the consequences of war and peace, and her considerations became reality after investment through the TV program Dragons’ Den where she found her investor and business partner, W. Brett Wilson.

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Stegemann sources her rose oil from Abdullah Arsala who owns Gulestan Essential Oils based in Jalalabad, Afghanistan. Abdullah also grows orange blossoms and distills them into essential oils for The 7 Virtues Afghanistan Orange Blossom Eau de Parfum.

Abdullah Arsala, Jalalabad, Afghanistan.

Abdullah Arsala, Jalalabad, Afghanistan.

These essential oils travel to market on what Stegemann says is the most dangerous highway in the world.

Barb Stegemann

Barb Stegemann

The 7 Virtues pays $10,000 USD per litre of rose oil to the Afghan supplier, Abdullah Arsala and the farmers.

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There are 178 hand picked rose petals in every bottle of The 7 Virtues Noble Rose of Afghanistan. Viewers of Name This – a show on History TV – chose the name of the fragrance, naming it Noble Rose to honour soldiers, and to reference the rose farmers who no longer grow poppies.

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Photo: Abdullah Arsala

Photos: Abdullah Arsala

Notes
Afghan Rose, Carnation, Clove, Peppercorn

This spicy rose, Noble Rose of Afghanistan is available from The 7 Virtues.
International shipping rates are available via email.

Samples from The Perfumed Court start at $US4.95 / 1 ml to $US36.95 / 8ml.

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Slideshow Images via Pashtun Forum

Tribal people, Pakistan / Afghanistan

People, Pakistan / Afghanistan

Further Reading & Viewing
Noble Rose – review by Hannah JV
Afghanistan Orange Blossom – review by Feral Jasmine
Afghanistan Orange Blossom – review by Hannah JV
Gathering the Ingredients for a Love Story
Elements New York
Barb Stegemann on Dragons’ Den
Naming the Fragrance
The 7 Virtues Review at Cafleurebon
Oil on Canvas $3,600 – Alhoush, House of Arab Art and Design

30 responses to “Make Perfume Not War

  1. Pingback: Afghani Woman Harvesting Orange Blossoms « AustralianPerfumeJunkies·

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  3. Such good news, thank’s for sharing Jordan, this made my day! What an amazing, strong woman. And what a smart idea, to find something equally expensive for the guys to plant. Hope a few big guys will follow her example. And I think they will, because this is PR heaven.
    Now I’m going to the 7 virtues website.🙂

    • It’s all Good News here on The Fragrant Man; an antidote to the nightly news, an Oasis of Peace, Love and Perfume.

      Thank you for zoomin’ in Solanace.

  4. Wouldn’t it be great if perfume really was the key to world peace and prosperity? If people turned to sniffing white flowers instead of white powders?

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