The 7 Virtues: Noble Rose of Afghanistan

Review by Hannah JV in Canada.

As we head towards the UN International Day of Peace and the release of the custom blend box by The 7 Virtues, we are exploring the four fragrances that make up the blend box. Yesterday we learned more about The 7 Virtues and about the flagship fragrance, Afghanistan Orange Blossom.

Today we check out the Noble Rose of Afghanistan. If you think the name rings a bell, you’re right – Jordan explored the process behind the Noble Rose in his recent article Make Perfume Not War.

Like the Afghanistan Orange Blossom, some Afghan farmers have chosen to grow illegal opium instead of the beautiful, region-specific rose. 7 Virtues CEO Barb Stegemann decided to start offering well above market rate for rose oil, incentivising the legal trade of growing roses.

noble rose of afghanistan 7 virtues
Today, Afghan farmers transport the oil made from distilling the rose petals along one of the most dangerous highways in the world, before they are shipped to Canada to be made into perfume. Noble Rose of Afghanistan was signed by Canadian perfumer Susanne Langmuir in 2010 and it is so far the only perfume made from this rose source.

Prepping rose petals for distillation. Photo: The 7 Virtues

Prepping rose petals for distillation.
Photo: The 7 Virtues

noble rose of afghanistan 7 virtues fragrant manNoble Rose of Afghanistan

There are a reported 178 hand-picked rose petals in each bottle of Noble Rose, and this is evident in the huge envelope of scent that greets you when freshly sprayed. The Noble Rose makes a beautiful first impression by offering up its namesake rose, along with a zesty hit of bergamot and lemon. The bouquet of roses is joined by gardenia and geranium, which lingers for some time; some hours later the dry down reveals tamboti wood and carnation with a hint of spice. This powerful scent blends extraordinarily well with the other elements in the custom blend box, but to read more about this, you will have to wait until the UN International Day of Peace (September 21st) when the blend box is released.

the 7 virtues the fragrant man noble rose afghanistan

Further reading:
A Week of Virtues – The 7 Virtues – Afghanistan Orange Blossom
Vetiver of Haiti
Make Perfume Not War
Afghan Woman

Further viewing:
Barb Stegemann on Dragon’s Den
Dragon’s Den Follow Up with The 7 Virtues

8 responses to “The 7 Virtues: Noble Rose of Afghanistan

  1. Pingback: Make Perfume Not War | The Fragrant Man·

  2. Pingback: The 7 Virtues: Vetiver of Haiti | The Fragrant Man·

  3. Pingback: A Week of Virtues – The 7 Virtues – Afghanistan Orange Blossom | The Fragrant Man·

  4. Pingback: The 7 Virtues: Middle East Peace – The Perfume | The Fragrant Man·

  5. Pingback: The 7 Virtues – A Custom Blend Box For Peace | The Fragrant Man·

  6. Pingback: Giveaway – 3 x Custom Blend Boxes from The 7 Virtues | The Fragrant Man·

  7. Pingback: Announcement – Gift Recipients – Custom Blend Boxes from The 7 Virtues | The Fragrant Man·

  8. Pingback: The 7 Virtues Noble Rose of Afghanistan EDP Perfume Review | EauMG·

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s